For the Sydney International Boat Show, we partnered on a standout boat activation designed to capture attention both on-ground and online. Our focus was to showcase the activation in a way that felt premium, energetic, and social-first — highlighting every detail and moment of interaction throughout the experience. We edited and delivered photography on-site before the main activation day to build early momentum and drive interest across social channels. The content is now being used to support ongoing promotion and build anticipation for the following year’s event.